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    Just some thoughts and ideas...

    on everything from copywriting gems & learnings, how reading is the new traveling, to pop culture reinterpreted.

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    • Aug 18
    • 2 min
    Copy, brand & marketing inspiration

    This skincare company writes copy that would make any pre-teen blush

    • Aug 4
    • 2 min
    Creative writing

    How a missing dog helped Mario Vargas Llosa overcome his writer's block and finish his masterpiece

    • Jul 7
    • 3 min
    Creative writing

    Stranger Things S4 and the subtle art of product placement

    • Jun 23
    • 3 min
    Creative writing

    No heat wave, Stranger Things, or acute laziness will keep me from reading these 4 books this summer

    • Jun 9
    • 2 min
    Copywriting Guide

    Mick Jagger briefing Andy Warhol on the Sticky Fingers cover is the brief we all want to get

    • May 24
    • 4 min
    Copywriting Guide

    How to write a case study that sings like a canary on steroids

    • Apr 7
    • 3 min
    Creative writing

    The 1 thing Gandhi, Marie Kondo, and the CEO of Netflix share: clear opinions about consumer habits

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