Some copywriting lessons that can help any founder build their personal branding inspired directly from the fashion world's glitziest night.
The Met Gala has rolled around once again, and as usual, it's an absolute explosion of color, creativity, and (somewhat weird) couture. While we may not be rubbing elbows with A-list celebs and supermodels anytime soon (a girl can dream, right?), there are some seriously valuable lessons we can learn from this glitzy affair when it comes to building a founder's personal brand through effective copywriting.
Grab a cup of coffee and let's strut through these three red carpet-worthy copywriting tips.
1. Dress your copy to impress just like at the Met Gala
The Met Gala is all about showcasing bold, daring, and unique fashion statements. As a founder, your copywriting should reflect your one-of-a-kind style, too. Think of your personal brand as your very own couture gown, and your
as the intricate embroidery that makes you stand out.
Don't be afraid to let your personality shine through in your writing. If you're a fan of witty humor, embrace it! If you've got a flair for storytelling, weave that into your copy. The more genuine you are, the more memorable your brand becomes – just like a showstopping Met Gala ensemble.
2. Flaunt your assets: highlight your strengths in all the right mediums
When it comes to the Met Gala, celebs know how to flaunt their best features. Similarly, when you're crafting copy for your personal brand, it's essential to emphasize your strengths and expertise. The more you can showcase what sets you apart from the competition, the more magnetic your personal brand becomes.
To do this, make a list of your most significant accomplishments, skills, and experiences. Then, weave these elements into your copy in a compelling and cohesive way. A little bit of (tasteful) bragging never hurt anyone – after all, if you've got it, why not flaunt it?
3. Consistency is key: stick to your theme
Imagine showing up to the Met Gala in a mismatched outfit – fashion faux pas, anyone? Just as celebs carefully select their looks based on the event's theme, it's crucial to maintain a consistent tone and style throughout your copy. This helps establish a cohesive and recognizable personal brand.
To maintain consistency, develop a "style guide" for your copy. This should outline your preferred tone of voice, language, and formatting. Keep this guide handy and refer to it every time you write, ensuring your personal brand remains on point and on theme.
So there you have it, darlings! The Met Gala may be a world away from the everyday hustle of building a personal brand, but it still offers some valuable insights into effective copywriting. Embrace your unique style, highlight your strengths, and maintain consistency – and you'll be strutting down the metaphorical red carpet of entrepreneurial success in no time.
But that’s just me… thinking out loud.