Stop thinking of AI as that pesky colleague that's out to get your job. If anything, it's the assistant you've already dreamt of having but could never afford.
You've heard of soulmates, but have you heard of "role-mates?" In the world of branding and business communication, copy and visuals are the ultimate role-mates.
And no, I didn't just coin that phrase to catch your attention (well, maybe a little) – it's a legit thing!
When launching a business, a compelling narrative is as essential as a cup of coffee on a Monday morning.
But here's the million-dollar question: how do you ensure your audience not only reads your story but also lives it? Enter the dynamic duo: copy and visuals. And with all these text-to-image AI generators, creating your own artwork is easier than ever.
Don't get me wrong though, for a proper campaign, you need a designer. But if you're just brainstorming or preparing a pitch, these AI tools can come in handy.
A Match Made in Brand Heaven
Let's think of copy as the lyrics to a song, and design as the melody. Separately, they can be beautiful, but together they can move hearts and minds (and wallets). When launching a business, you're essentially composing your brand's first symphony, and you want every note to resonate with your audience.
This collaboration between words and design isn't just a trend—it's the future. With AI tools like Canva, Picsart or Midjourney, with which I recently started playing around with, you can easily create visual content.
The Key to Success with AI Tools: Killer Prompts
In the world of AI, prompts are like the secret sauce that make your burger taste even better. A prompt is an instruction that guides the AI to generate relevant content. When creating copy and visuals, you can use prompts to get the output you desire.
For instance, if you're launching a vegan skincare line, a prompt might be, "Communicate the benefits of vegan skincare without coming across as preachy." This could inspire a blog post filled with plant-based metaphors, accompanied by visuals of fresh, organic ingredients.
Remember, the prompt's specificity is the key to getting the output you need. It's like asking a genie for a wish—you need to be careful with your words!
The Business Launch Content Kit
Striking up a business is like conducting a grand symphony, and your content elements are the instrumental sections, each playing its part in harmony. So grab your baton, Maestro, and let's dive into the essential copy elements that will make your brand's melody unforgettable:
1. Product Sheets
Think of these as your product's dating profile. They need to be attractive, detailed, and, above all, honest. Highlight the features, benefits, and what makes your products stand out. It's all about sparking that initial interest and turning it into a lasting relationship.
2. Social Media Announcements
The drumroll before the big reveal. Social media is where the magic happens, and your announcement posts need to generate as much buzz as a hive of honeybees. Create a countdown, tease your audience, and when the time comes, announce your new company with a bang!
3. Website Copy
Your digital storefront. It's where your brand's personality shines. Make sure your website copy is engaging, on-brand, and answers the questions: "Who are we?" "What do we do?" and "Why should you care?"
4. Sales Landing Pages
Your lead generation powerhouse. A good landing page can be the difference between a visitor and a customer. Make it focused, persuasive, and irresistible – and remember, every good landing page needs a strong call-to-action!
5. Sales Deck
Your business's elevator pitch. Whether you're pitching to investors, partners, or customers, your sales deck needs to be compelling, concise, and convert. Tell a story, highlight your USPs, and end with a call-to-action that's harder to resist than a slice of pizza.
6. Press Releases
Your chance to make headlines. Press releases are your brand's loudspeaker to the world. Ensure they're newsworthy, informative, and always tie back to how your business is making a difference.
7. Brand Voice & Copy Guidelines
Your brand's linguistic blueprint. This helps ensure consistency across all communications, from social media posts to customer service interactions. Remember, consistency is key to building brand recognition and trust.
8. Case Studies
Your chance to show off your team’s experience. Case studies are like reviews and testimonials on steroids. They highlight your successes, demonstrate your expertise, and provide social proof to prospective clients or customers.
"Design is the silent ambassador of your brand," once quipped Paul Rand, American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
I don't know about you but "seeing" my copy come to life in designs helps me improve my copy so any of these AI design tools are very useful for copywriters like me that need a silent but visual partner.
But that’s just me…thinking out loud.