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5 Website Copywriting Mistakes That Are Killing Your Key Metrics

Updated: May 1, 2023

And no, not everything is about the volume of traffic coming in.

A woman fake dying

Let me start off by saying that the volume of traffic you get on your site is a major KPI you need to measure but others are equally important. Are you keeping an eye on your bounce rate? The worst thing that can happen is getting those people on your site and then boring them to death. Are you tracking the “time on page”?

Website copywriting is an art, a science, and a bit of magic all rolled into one. And while it's not rocket science, it's easy to make mistakes that can send your numbers plummeting like a rock. Let’s fix them, shall we?

So, how can you boost these numbers?

I’ve prepared a list of the top 5 website copywriting mistakes that are killing your metrics like a villain in a bad action movie.

So, grab a cup of coffee (or something stronger if you prefer), sit back, and get ready to learn which are the copywriting mistakes that are killing your traffic faster than you can say "bounce rate".

Writing Website Copywriting Exclusively For Humans… let me explain.

This might sound counterintuitive but if you write for humans, not search engines, then you won't get much traffic. Search engine optimization (SEO) is a science that involves taking into consideration certain rules so that your content ranks high up in search results when users type in certain words.

Don’t get me wrong. Write for humans first but then optimize the content search engines.

I use the Ubersuggest blog to learn about the latest trends in SEO and their tool for keyword research but there are many good ones out there.

An endless block of text

Second on the chopping block is the dreaded wall of text. Nobody wants to stare at a screen filled with endless blocks of text. It's like staring at a brick wall, only less fun.

Break it up, people! Use subheadings, bullet points, and short paragraphs to make your copy more digestible and easy to read.

Me, me, meeee

Next up, we have the "all about me" syndrome. News flash: your customers don't care about you as much as you think they do. They care about what you can do for them. So stop talking about yourself and start talking about how your product or service can solve their problems.

Using Too Many Adverbs

There's no doubt that adverbs make your writing sound more formal and professional. However, too many adverbs can actually hurt your message. They're often used as filler words, and they can also distract readers from the main point of your text. Instead of using them, try replacing them with simpler verbs.

Ooh la la, what is this?!

Another mistake that kills people's interest in your content is being "vague and mysterious". Don't be afraid to be specific! If you're trying to sell something, educate or entertain, spell it out. Don't leave them guessing or they'll be gone faster than a toupee in a hurricane.

Don’t underestimate the mystical power of tweaking. Put these practices into place and you’ll see a difference. I know I have.

But that’s just me…thinking out loud.


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