It's all about finding the right words... 

I know... didn't see that coming, did you?


How about this... do you often find yourself thinking... 


I get people to my website but they just don't turn into clients


Our ads look nice but people are not engaging with them.


Our website is cool but it doesn't reflect the impact we have on our clients.

Our marketing material doesn't reflect our tone of voice. 


Sorry to say it but...

It's your copy!


"Compelling copy draws in 7.8 times more site traffic and produces brand recall which brings higher engagement rates", according to the Content Institute. 

Ok, here's what you can do to fix it

(and coincidentally what I can help with) aka...

  • web copy - homepage, about us, product pages, etc. this will make your website turn the people visiting your site, into clients

  • SEO blog posts - get organic traffic to your website without paying for advertising

  • marketing materials - flyers, brochures, product sheets, etc. that will give your business professional yet reachable

  • social media copy - content calendar - let's get your message and help grow your engagement with your audience

  • email copy - to increase sales from email marketing, it's not enough to just segment your audience, you also need to give them the right information and the right time

Copywriting services

So.... what do you get from more engaging texts? 

More clients

Your website will act like your own 24h/day sales agent - Let's make him work !

More engagement

Your ads will have a higher click through rate, which means more traffic to your website aka sales agent ! 

More sales

Once you get more traffic and your website will convert better, your sales will increase exponentially !


  • get the conversion started 

  • get people excited over things, places, food, people... and companies

So let's get our headphones on, blast that jazz, pour some coffee and...


Here are some of my clients' thoughts about our collaborations

Zuleka Kaysan

Managing Director The Cornerstone Advisory

Stefania Talento,
co-owner in and out Studio

We've been collaborating with Ema for almost a year now, mainly for social media copy and if you need engaging copy in English, she's your girl! She's also very easy to work with, positive and proactive, which is a big plus.

I initially hired Ema to develop content for the company website. She helped curate the brand messaging and tone during the very early stages of the company. Since then, she has fast become an irreplaceable resource for the business. She has written marketing decks and company blogs - the content is always well-researched and follows SEO trends. She also coordinates with service providers to ensure the messaging is on point. I never have to worry about managing the content because she is proactive with a get-things-done attitude. Ema has added significant value to Cornerstone, and I wouldn’t hesitate to recommend her.   

Mariana Mercuri,

owner Iki by Manaw

Ema is very committed and proactive but the best thing about working with her, was the fact that she understood perfectly what we wanted to communicate. She then took our ideas and turned them into such a descriptive text, you can almost taste our food.

Mari Marinescu,
owner of Terra Salin

We asked Ema to help us with the texts for our social media ads the week before we opened! It was an intense week but she was very dedicated and it really felt like she was a member of the team. Ema also did the setup for the campaigns which  not only helped grow our Facebook and Instagram accounts, but also brought in a lot of people to our website that booked sessions! Digital copy works!!

Lara Gal,

Book Author

Ema wrote the copy for my e-commerce website and what I most love about her texts is that they cut to the essence, eliminating stylistic embellishments. She has a clear view of the information needed to be presented, her style is spontaneous, fluent, addressing easily a large spectrum of  viewers.

Ivan Musto,

co-owner of Punta Romana

With Ema we got more than what we hoped for! She initially started out by creating the social media content calendar (writing the copy and defining the look and feel together with the agency - in and out studio) and by writing the texts for our website. But then she went on to become the project manager for our websites, coordinating a photo shooting with a professional photographer and delivering both websites, for the restaurant and our delivery service, Granados 147.