A few copywriting projects I've done so far
I'll keep this short and sweet because nobody likes a brag.
Over the past years I've had the pleasure to work with many brands, both large companies and smaller ones, and each project was great, and challenging, because of a different reason.
There was the time when...
...I wrote the copy for a landing page for the World Intellectual Property Organization
The brief was to create a landing page that would clearly explain the features of the WIPO Hague System Information Kit, without overwhelming the users.
The challenge here was to define a clear flow for the site, create the wireframes and write the copy, taking the technical jargon and translate it into an easy-to-digest messaging that flows in a logical, decluttered manner.
...I collaborated with Digitas (of the Publicis Group) on the Oreo Batman campaign on several assets: a B2C newsletter, the CA & US Oreo Amazon stores, and banners.
During our ongoing collaboration, I've been involved in several different projects for the UK, US and CA markets.
One of the latest campaigns we worked on was the Batman Oreo campaign.
The challenge here was to respect the brand's tone of voice guidelines but also write copy that's fresh, engaging and, most importantly, on-brand.
...I wrote the copy for a landing page for the International Fund for Agricultural Development
The brief was to create a landing page that showcases the results IFAD achieved and the impact their initiatives had in underdeveloped regions over a three year period.
The challenge was to analyse the complex, technical documents they had developed internally and write clear, engaging texts for a direct, results-oriented landing page.
...I helped name the products of an upcoming new collection and wrote different types of copy for several launches of Barcelona-based international jewellery company, ALEYOLÉ
I've had the pleasure of working on many types of projects with ALEYOLÉ. To name a few: product naming for upcoming collections, texts for their packaging, defined key messages for their website, social media, B2C / B2B newsletters, as well as others.
The challenge here was to give a voice to their unique designs and make it stand out among all the other jewellery companies.
...I wrote a case study that involved Spanish insurance giant, Mutua Madrileña, and multinational consulting company, NTT DATA
NTT DATA has been on my client roster for a while now and I've always enjoyed working with them. I've written many types of materials for them such as product sheets, video scripts, whitepapers, podcast descriptions, web copy, to name a few.
The challenge here was to familiarize myself with the technical aspects of the solution they implemented, understand how it works, what advanced technologies they use, and turn all that jargon into crystal-clear texts.
...I wrote the website copy and the newsletter sequences for Dubai-based business advisory company, The Cornerstone Advisory
Initially, my job was to write the copy for their website and work together with the branding agency on the wireframes and overall design. After this project ended, I stayed on and wrote their newsletter sequences, and began overseeing their social media content calendar.
The challenge here was finding the right balance between explaining their added value and why they're different from their competitors, and being approachable. They didn't want to sound like a stuffy consulting company, but a hands-on team that works together with the client.