Let's improve the performance of your ads with convincing texts


Turn your website into your best sales agent.


Build a story on social media and increase engagement with your community

I am a big believer in the saying "it's not what you say, it's how you say it" because at this point, the market is saturated with products and services so why would someone choose you?

First of all, because you gain their trust and interest and only secondly... because of the characteristics of your service or product, price, and other rational reasons. 

So how do they end up trusting you? WORDS.

You only have a few seconds of people's attention when you can win their trust so it's essential that when they reach your website, they get hooked. With carefully written texts, people will connect with your brand and understand how your business can help them.

The same goes for ads. During my years spent in digital advertising, I've seen first hand how a slight difference in an ad's copy, influenced the performance of that ad. The idea was the same but the words were different and that made people click on one ad rather than the other. And the differences in sales were significant! The reason why I write digital copy is that I believe all businesses should be able to promote themselves efficiently online.

My name is Ema, I have been working in digital advertising for over 8 years now so I've been working with social ad campaigns, ad copy, creatives, websites, and social media enough to understand the way to sell online. Out of those 8 years, about 5 of them were spent working in affiliate marketing where my sole focus was promoting online products (such as games, mobile sites, etc.) through banners and other ad formats. That's where I saw first hand how a message on a banner can double the amount of revenue than another, less persuasive ad.

Over the past 4 years I've been an independent digital copywriter focusing on growing the exposure of small and medium businesses and entrepreneurs in the digital space.​

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Just in case you're curious to know more... 

  • Foodie all the way!

  • I spent all the lockdowns we've gone through so far, reading 📖 Especially historic novels that are placed in the ´30, preferably New York or Paris, or self improvement books like The Well-Fed Writer or Atomic Habits

  • My favourite object in the house is the typewriter-keyboard I use for writing - this one 👉🏼 

  • I live between Barcelona and Milan (when the restrictions allow me to travel...) 

  • I appreciate common sense above almost anything else 

  • I'm a sucker for jazz, turn tables, vintage typewriters

  • Proud owner of the most beautiful samoyed in the world
    (guess that might not be true but in my heart I think it is!)