Use the art of Regency-era persuasion to announce the launch of your new business endeavour... Take it from me because...
While you might not be a fan of the series "Queen Charlotte: A Bridgerton Story" that whisked us away to the land of lavish balls, and intricate court politics, you might appreciate the valuable lessons in copywriting it teaches us especially during this pivotal moment: founding a company.
Allow me, your humble scribe, to divulge the secrets of Regency-era persuasion that enhance your copywriting prowess.
The art of the grand entrance
In the thrilling world of "Queen Charlotte", a grand entrance is everything. Whether it's waltzing into a ballroom or making your debut in the Ton, first impressions are critical.
The same applies to your copywriting, especially when you're planning to launch a new business.
Here's what you need:
An attention-grabbing company name & tagline
A clearly-stated, engaging company vision, mission and values
A brand manual to make sure your comms are aligned
A creative social media content plan (includes teasers to get the hype going, launch comms, etc.)
Enthralling web copy
Finding the perfect voice to woo your audience
The characters of "Queen Charlotte" communicate with a distinct, polished tone of voice. Each letter penned and word spoken is chosen with care and intention.
You'd recognize the series even if you'd have your eyes closed.
Translated to the business world: the magic of a brand that has a well-defined tone of voice.
As you embark on your copywriting journey, find the perfect voice that resonates with your target audience. Whether it's playful, authoritative, or cheeky, a consistent tone will not only intrigue your readers but create a memorable brand identity.
A brand that got it right is cereal company, MagicSpoon. Here's an example of microcopy they use on their homepage to redirect their audience to their About Us page.
The delicate dance of persuasion
In the world of "Queen Charlotte", persuasion is the name of the game. Be it a marriage proposal, a business deal, or a political alliance, the characters artfully employ their words to influence others.
As a budding entrepreneur, your copywriting should gracefully guide your audience towards the desired action. Use persuasive techniques, such as social proof and scarcity, to entice them into joining your email list, purchasing your product, or subscribing to your services.
Eloquence and elegance - a winning combination for both Queen Charlotte and your new business
Have you ever noticed how effortlessly the characters in "Queen Charlotte" spin a web of eloquent phrases to leave their listeners spellbound? The power of well-crafted sentences cannot be overstated.
In copywriting, the marriage of eloquence and elegance will not only engage your audience but establish your brand as one that appreciates the finer things in life.
The power of a well-timed reveal
Ah, the twists and turns of "Queen Charlotte" that kept us on the edge of our seats! Take a cue from the show's dramatic reveals when crafting your copy.
A well-timed revelation of a new product or service can pique your audience's curiosity, creating anticipation and excitement for what's to come.
See? The "Queen Charlotte: A Bridgerton Story" and defining your content strategy for a company launch have more in common that one might think.
So, as you embark on your entrepreneurial journey, let the artful persuasion of "Queen Charlotte" guide your copywriting. With a grand entrance, a refined voice, persuasive techniques, eloquent phrases, and well-timed reveals, your company will undoubtedly enjoy a successful debut in the business world.
But that’s just me… thinking out loud.