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The Guide to Types of Content You Need for A Stellar Product Launch

Updated: May 1, 2023

It’s mainly 5 types of content you need. Here’s which ones they are and how they should be written.

Rocket launch

So, you're gearing up for a product or service launch, eh? Well, good news is that you've already tackled the hardest part – coming up with a killer idea. Now it's time to get down to the nitty-gritty of content creation. But what types of content do you actually need to prepare for a successful launch? Buckle up, buttercup.

Benefits-lead, product-focused content for your product launch

This is the bread and butter of your launch content strategy. You need to make sure your audience understands what your product or service is all about, how it works, and what benefits it offers. This might include product descriptions, features, specs, or demos. Bonus points if you can make it entertaining or witty – we're all tired of boring, dry product descriptions.

Oh, and for the love of God, stay away from these copywriting clichés.

The number 1 rule for a killer product launch on social media

Make 'em laugh, make 'em cry, just make 'em feel something.

You know the drill – in this day and age, social media is more important than ever. You need to have a strong social media presence to promote your launch and engage with your audience. But what types of content should you be posting? Consider a mix of promotional content, thought leadership content, and eye-catching visuals that will grab people's attention.

Make sure you create a content calendar and if you're tight on time, block some time to schedule them in a bulk with a tool like Social Sprout, Later or Hootsuit.

Email marketing content that'll get 'em clicking

Ah, good old email marketing – it's like the granddaddy of digital marketing. But it's still incredibly effective, especially when it comes to building excitement and anticipation for your launch. Consider a series of emails that introduce your product, highlight its benefits, and offer exclusive sneak peeks or early access to subscribers.

Binge-worthy video content

Video killed the radio star, and it's still killing it when it comes to content marketing. People love video content because it's engaging, informative, and entertaining. Consider creating product demos, customer testimonials, or explainer videos to support your launch.

Thought leadership content

Last but not least, you need to position yourself as a thought leader in your industry. This might include white papers, case studies, or blog posts that showcase your expertise and knowledge. You want your audience to trust you and view you as a go-to source for information and insights.

So there you have it – the types of content you need to prepare for a successful product or service launch. Don't forget to inject some personality and humor into your content strategy – after all, people like to do business with people they like.

But that’s just me… thinking out loud.


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