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Flexing Biceps and Brands: 3 Personal Brand Lessons from Arnold's Netflix Documentary

Updated: Jun 26, 2023

If you haven't seen the documentary, watch it tonight. You might not be a fan of the guy but his story can teach any and every one of us some precious lessons. And not just in personal branding.

Arnold Schwarzenegger

Whether he’s flexing his muscles, saving the world on the big screen, or governing California, Arnold Schwarzenegger is a man of many talents.

But as his recent Netflix documentary "Arnold" shows, he's also a master of personal branding. So, grab your protein shake, and let's dive into three lessons we can learn from the Austrian Oak himself.

1. Embrace Your Unique Story

Arnold’s life story reads like a Hollywood script: a young Austrian boy dreams of American success, becomes a world-champion bodybuilder, then a blockbuster action star, and finally a governor. And he does all this with a thick Austrian accent that became his trademark.

Lesson One from the School of Arnold: Don't hide your quirks, embrace them!

Your personal brand is like a fingerprint, utterly unique. Arnold teaches us to lean into our individuality and turn our unique stories into a brand that stands out. So whether you're a yodeling aficionado or a master of macramé, make it a part of your personal brand.

2. Evolve and Diversify Your Personal Brand

As Schwarzenegger himself would say, “Change is inevitable, but growth is optional.” The "Arnold" documentary showcases the Terminator's incredible ability to morph his brand over time. From bodybuilder to actor, from actor to politician, Arnold has shown that a personal brand can be as diverse as a 90's action movie plot.

Don’t be afraid to evolve your brand as you grow and change. If Arnie can make the leap from "I'll be back" to "I'll balance the budget," anything is possible!

3. Authenticity Is Key

Finally, the documentary reveals a more introspective side of Arnold, a side that's usually hidden behind his larger-than-life persona. He talks openly about his struggles and failures, showing a vulnerability that makes him relatable and human.

Authenticity is a potent tool in personal branding. When you're genuine, people feel connected to you and trust your brand more.

Be like Arnold, and don't be afraid to show a little vulnerability. As he once quipped, "Strength does not come from winning. Your struggles develop your strengths."

In the end, the documentary "Arnold" doesn’t just offer a deep dive into Schwarzenegger's life, it also provides some valuable lessons on overcoming hardship, keeping your eye on the ball no matter what and yes, also, personal branding.

Take it from Arnold himself, "You can't climb the ladder of success with your hands in your pockets."

I couldn't agree more.

But that’s just me… thinking out loud.

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