Oct 27, 20222 minCopywriting GuideHow to Write a Headline that Packs a Mean PunchYou want your headline to give them a taste of what’s coming but leave them wanting more. Here's how to write a killer headline.
Oct 13, 20223 minCopywriting GuideContent Marketing Strategy: 2 Ideas that Work. Put into Practice.Why is it important to define the goals for each content we put out?
Sep 15, 20223 minCopywriting GuideHow to Create a Copywriter Website that DazzlesCompetition is fierce. But that shouldn't stop you from getting your business up and running. Now, let's bedazzle them. It’s safe to say...
Jun 9, 20222 minCopywriting GuideMick Jagger briefing Andy Warhol on the Sticky Fingers cover is the brief we all want to getOh to be a copywriter (or any creative) and receive the brief that Mick Jagger sent Andy Warhol in'69. What's so special about it?Let's see.
May 24, 20224 minCopywriting GuideHow to Write a Case Study that Sings like a Canary on SteroidsWhat makes a study case great? What do your clients want from you and how can you provide them with a great piece?
Apr 21, 20223 minCopywriting GuideCopywriting vs. Content WritingHow many of us haven't said “biscuits” instead of “cookies” or copywriting instead of content marketing. So, what's the difference?