and a fine one at that.
Whether you need content for your blog, social media posts, emails, or other online platforms, learning how to write compelling copy will help you reach your audience and get it to react (key in copywriting).
But copywriting is also one of those rare skill sets that is both accessible and (potentially) highly lucrative. Why is that? - you might ask.
A few things come to mind:
Businesses need copywriters for a million things nowadays: social media, email marketing, websites, sales landing pages, microsites for certain campaigns and so so many more.
Good copywriters can easily increase their fares regularly depending on what portfolio they have and how much demand there is.
Most copywriters today work remotely and that’s not going to change anytime soon
Copywriters don’t need extensive formal training or education but they do need to constantly stay up to date with trends. Don’t get me wrong, you need to not only know the theory but also put it into practice in the most ingenious and effective way.
What is a copywriter?
In a nutshell, when you read a book, that piece of content was written by the author but when you read any type of written message from a business, organization or brand, you are reading the work of a copywriter.
A copywriter writes persuasive texts that determine somebody to do something.
What does a copywriter actually do?
Copywriters generally spend most of their time researching, planning, writing and rewriting. They have to interview clients and know what information they need to extract, they work on defining the best copywriting framework for each project, they gather feedback and go rounds of editing.
You never get bored.
How To Become A Freelance Copywriter
I’d get started with these 5 steps:
Learn the basics of persuasive writing, study from the best, invest in trainings and see how other copywriters think (and also, how they built their business)
Learn how to write great texts for these 5 types of copy: headlines, website, sales landing page, sales email, social media ads and video script
Land your first few clients by creating a portfolio made of some samples you write. Don’t charge too much at first but don’t ask for too little because it cheapens your personal brand (you have one from day 1, don’t think otherwise).
Develop and refine your freelancing process - by trial and error either
Build a stream of recurring leads - this one’s more complex but here are some main ideas:
Post regularly on LinkedIn - build an audience and redirect it to your website
Gather emails and create an email sequence offering your services
Write guest blogs on other sites so you broaden your audience
Regularly write fresh and SEO optimized content on your website
Find Out What Makes Great Copy
Writing good copy is an art form.
You need to understand the psychology behind people's behavior and use that knowledge to write compelling messages that will keep readers interested.
It’s not easy but if I managed to do it, so can you. It’s all in how much time you spend on perfecting your writing skills and, equally important, networking and searching for leads.
But that’s just me… thinking out loud.