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Copywriting for companies that aim to create an experience for their audiences.

And oriented towards sales?

oh NOW I got your attention... 


Writing texts for your business often feels tedious. Plus, it's hard to find the right words when it's your company or project. 

You got close when you tried some AI tools but it the result didn't feel quite right yet, did it? 

Forget AI for now and let's focus on why writing copy for your business is hard.

It's because you want to:

sell without selling

be approachable
but not too informal

be clear without making it sound too basic.

I'm not here to talk trash about AI and praise raw creativity. They can actually blend perfectly together and bring something unique to the table...


Right about now, you might be thinking... 

"Who is this copywriting stranger and what can she do for my business?"

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My process

Who I write for?

I'm Ema Fulga and... Disclaimer:

I'm less of a creative-to-the-core and more of an analytical creative - if that's a thing. And if it's not, it should be. 


I've always been a focused, down-to-Earth person rather than someone with her head in the clouds.


And tech talk? YES PLEASE!


Needless to say, I was immediately hooked on all this AI chatter.


All this has slowly yet surely transformed how I work as a copywriter who builds experiences online for brands that do that job well offline.

While I started out as a purely creative copywriter about 7 years ago, my approach has since evolved into a blend of analytical and creative thinking enhanced by AI. #PromptingIsCoolNoMatterWhatTheySay

For each project, I begin by doing my research (enhanced by AI) pinpointing the core idea (straight out of my own little head), jotting down initial thoughts (again, me), and writing a first draft of copy (you guessed it, me again). Then I use AI for more brainstorming, SEO, more research, rewriting, and editing.

This refined method ensures I craft content that speaks to varied audiences and drives results for my clients.


Companies that aim to create a unique experience for their clients and improve their lives in some small (or large, why not) way. 

Here's what they said:

Pilar Barrio,
Managing Director at Barrio Digital

Iva Kvakic,
Operations Manager at Elkanodata

I had the pleasure of working with Ema on several projects. She is an excellent copywriter who quickly translates creative objectives into real world solutions. As an added bonus, her turnaround times are always very fast. If you are looking for a top-notch copywriter who can take your content to the next level, I would highly recommend working with Ema.

I have worked with Ema since 2020 and I feel so lucky to have found her. Ema has been a key leader in our projects, creatively and managing her own team. She is deeply committed, reliable and brings great energy to anything she does. She also knows how to take feedback and let it shape a good strategy. Above all, Ema has elevated how we serve our clients and I would highly recommend working with her.

Kailey Boucher, 
Content Marketing Specialist at Podium

Ema is a content queen. A copywriting star. A perfectly punctual peach. An absolute delight to work with. I've relied on Ema for marketing-related freelance writing projects for months now and she consistently delivers high-quality work on time (if not early). She's also just an all-around pleasant person and a joy to interact with. She cares about the work she does and the people she collaborates with. If you're looking for a talented writer who will take your briefs and turn them into glowing pieces of digestible, SEO-friendly, interesting content, Ema is your gal.

In my experience, and my clients' as well (wink, wink)....
compelling texts will act as your online sales agent, bringing in new clients while you go about your day.

Now, doesn't that sound fun?

Companies I've worked with:

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