Copywriting that's conversational, clear and doesn't sound pompous?!

oh do tell... 


Writing texts for your business often feels tedious.

It's because you want to

1. sell without selling

2. be approachable but not too informal

3. be clear without making it sounds too basic... 

You write, edit, write, edit, write again, and when you finally reach a good-enough version, you click that dreaded Publish button and it's out there!!

For everybody to see and read?! Yikes... How terrifying!!  

It is...

Especially if deep, down you know those texts are clear to... well..


are your potential clients like you?

Do they know what you know about your product or service? Or is it completely new to them? 

If that's the case you need to explain it to them in a way that's interesting and easy to understand. 

People won't spend a lot of time sorting things out. 

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Here's my take on copywriting:

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The online conversation between your potential clients and your business should be engaging, clear, friendly and it should generate trust between you 2

Like these guys:


It's not enough to just explain what your business does or draw attention to it with a nice banner, you also need to get people excited and curious about what you're offering. 

And for that, you need engaging texts.

Ok so where do I come in?

Riiiight....  about.... now!

At this point, you might be thinking... 

"Who is this copywriting stranger and what can she do for my business?"

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My name is Ema, and ✍️ I write engaging copy that connects with people and gives (or amplifies) a brand's voice.


As a believer in clear and conversational dialogues between a brand and its clients, I stay away from fluff texts with complex wording that just sound pompous but, in fact, don't mean much.

And it's gone well so far 🙂

Over the past 4 years I've been working as an independent copywriter and collaborated with major advertising agencies (yeah, you know them), corporations but also local businesses, book authors, coaches and other independent entrepreneurs, helping them achieve their objectives through persuasive texts. 

In my experience, and my clients' as well (wink, wink)....
compelling texts will act as your online sales agent, bringing in new clients while you go about your day.

Now, doesn't that sound fun?

A few examples of companies I've worked with:

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