Words can make you fall in love with someone or dislike them in a matter of seconds.
They make people aspire to more and determine them to take action so...
Choose your words carefully.
You want more leads and sales. Actually, you just want more sales from your website and that your ads convert better. And why not, even have more engagement on social media.
Don't be afraid to aim high.
You already have a website, ads, and social media accounts but even though the message you're putting out seems to be good, your audience is just not reacting.
When you open your website and read it, does it attract your attention? Would you buy your product or service if you were in the targeted audience?
Think of your website as a sales agent that works 24h... or the most important business card you have because it's in the hands of a very important potential lead.
It needs to be not just clear, it needs to leave people wanting more. It needs to be persuasive enough to make your audience want to interact with it and take a certain action (fill in a form, write a message in the Contact Me section, etc.)
And there's another thing to have in mind: your ads redirect to your website or a specific page on your website (ex: a product page or the description of your service) so the content on that page needs to be in line with the ad.
It's not enough to just explain what your business does in your ads or draw attention with a nice banner, you also need to get people excited and curious about your product or service.
And for that, you need persuasive texts.
If your ads aren't converting well, don't just change creatives, there's only so much an image can do for you. The real picture is painted by words. What will determine them to
click on an ad is the promise of a solution, the promise of learning something new or simply having a good time. That message needs to be compressed in a short, concise, and compelling text.
The actual story that people will buy is the one about how your business will meet a need they have and solve it in the best and most stress-free way.
If your ads and website don't have the same message, you will most likely lose that sale. That means you will have paid the conversion of the ad without actually getting a new client.
We can't have that!
Let’s not forget about your social media copy!
Social media is part of our every day but sometimes we lose sight of why it's crucial to our business.
It's as simple as this: an audience that follows and engages with your brand represents
a community that likes your product or service and who will most likely, promote it to
their circle of friends and family. Translated into: SALES!
To sum up, what's stopping you to get more results, and how can I can help with copy?
The message in your ads, website, and social media doesn’t reflect what a game-changer your service or product really is. By writing client-oriented, persuasive texts, people will connect to your brand, and sales will increase.
The texts in your ads aren’t compelling enough to get your audience to interact with them. A more clear and dynamic set of copy would make people take action and click that call to action button.
The website you have explains what your business does but you can't find the words to get your potential clients enthusiastic about it. I can! Copy is meant precisely for that: putting together words that will excite and determine people to take a certain action (in the case of a website, fill in a form, subscribe to your newsletter, etc.)
The social media accounts you have for your business aren't engaging your target audience and you can’t seem to get them to become part of your community. I will tell your story and will make them want to become an advocate for your product or service.