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Copywriting that's conversational, clear and doesn't sound pompous?!

oh do tell... 


Writing texts for your business often feels tedious.

It's because you want to

sell without selling

be approachable
but not too informal

be clear without making it sound too basic.

You write, edit, write, edit, write again, and when you finally reach a good-enough version, you click that dreaded "Publish" button and it's out there!!

For everybody to see and read?! Yikes... How terrifying!!  

It is...

Here's the good news:

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The online conversation between your ideal client and your business should be engaging, clear, different and it should generate trust between you 2

The excitement should be palpable.

Like this:


It's not enough to just explain what your business does or draw attention to it with a nice banner, you also need to get people excited and curious about what you're offering. 

And for that, you need engaging texts.

Ok so where do I come in?

Riiiight....  about....



At this point, you might be thinking... 

"Who is this copywriting stranger and what can she do for my business?"

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For whom?

My name is Ema Fulga.


I write engaging copy that is inspired by the elegance of classical copywriters (think 50s - 60s, David Abbott, William Bernbach, David Ogilvy), and adapted to today's fast-paced reality.


Copy for your launch campaigns, web copy, UX, newsletter sequences, and anything that aims to get a reaction (and a sale).


Small or medium sized companies that aren't afraid to be different or agencies that work with cool and fresh brands.


Over the past 5 years I've been working as an independent copywriter and collaborated with major advertising agencies (yeah, you know them), NGOs, corporations but also local businesses, and independent entrepreneurs, helping them achieve their objectives through persuasive texts. 


Here's what they said:

Pilar Barrio,
Managing Director at Barrio Digital

Iva Kvakic,
Operations Manager at Elkanodata

I had the pleasure of working with Ema on several projects. She is an excellent copywriter who quickly translates creative objectives into real world solutions. As an added bonus, her turnaround times are always very fast. If you are looking for a top-notch copywriter who can take your content to the next level, I would highly recommend working with Ema.

I have worked with Ema since 2020 and I feel so lucky to have found her. Ema has been a key leader in our projects, creatively and managing her own team. She is deeply committed, reliable and brings great energy to anything she does. She also knows how to take feedback and let it shape a good strategy. Above all, Ema has elevated how we serve our clients and I would highly recommend working with her.

Kailey Boucher, 
Content Marketing Specialist at Podium

Ema is a content queen. A copywriting star. A perfectly punctual peach. An absolute delight to work with. I've relied on Ema for marketing-related freelance writing projects for months now and she consistently delivers high-quality work on time (if not early). She's also just an all-around pleasant person and a joy to interact with. She cares about the work she does and the people she collaborates with. If you're looking for a talented writer who will take your briefs and turn them into glowing pieces of digestible, SEO-friendly, interesting content, Ema is your gal.

In my experience, and my clients' as well (wink, wink)....
compelling texts will act as your online sales agent, bringing in new clients while you go about your day.

Now, doesn't that sound fun?

Companies I've worked with:

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