Looking for copywriting jobs but feel like you're hunting for a needle in a haystack? Grab your digital magnifying glass and let's uncover the hidden gems of LinkedIn, Slack channels, and more.
1. LinkedIn: Hashtag-ing your Way to Copywriting Jobs
LinkedIn has evolved from a mere digital resume platform to a bustling marketplace for jobs, including those nifty copywriting gigs. Delving deeper, hashtags and tailored keyword searches are the keys to unlocking your next opportunity:
Hashtag Hustle: Searching for hashtags can be just as effective as using keywords. Think #CopywritingJobs, #FreelanceWriting, #WritingGigs or go for a wider search like #Freelance or #Copywriting. Sure, you might just get regular posts but sometimes you hit gold. That mostly because people looking for copywriters don't necessarily research hashtags and just write the first thing that comes to mind.
Smart Searches: Instead of just searching for obvious keywords like "copywriting jobs", add modifiers to your search. Looking for project-based gigs? Try searching "copywriting" and filter by "contract". Another option is to include "freelance" in your search, for example:"freelance copywriting" or "freelance copywriter". Don't always filter by "contract". Sometimes hiring managers set the job up as a full-time and mention "freelance" in the name of the job.
Join the Club - I mean, Groups but not only for Copywriters: Sure, you're already in all the copywriting LinkedIn Groups but that's where we all are. Think outside the box. Go for design, branding or advertising groups.
2. Slack: Not Just a Chatting Tool
Believe it or not, Slack isn't just for office banter and endless meme channels. Some professional communities are brimming with job opportunities:
Join Relevant Workspaces: There are Slack channels specifically dedicated to freelancers, writers, advertising specialists and even copywriters like Superpath. Once inside, keep an eye on channels like #gigs or #freelance-opportunities.
Network: Engage with fellow members, showcase your expertise, and provide value. Jobs often come from relationships!
3. Newsletters and People-Run Job Boards
I say "people-run" because I don't mean platforms like Upwork but rather people that do their research for freelance opportunities and then publish their findings (either for a price or not) on their websites, buymeacoffee.com account or blast them in a newsletter. Here are some of my favorites:
4. Other Platforms
Apart from the usual suspects like Upwork or Freelancer, consider platforms like ClearVoice, WriterAccess, or even local job boards. Different platforms cater to different niches, so it's worth exploring a few.
Warning Signs: Red Flags in the Job Hunt
While hunting, you might come across opportunities that sound too good to be true. Here are some red flags to watch out for:
Vague Descriptions: If the job description is vague or lacks essential details, proceed with caution.
Multiple Hats for One Price: If they want you to be a copywriter, designer, social media manager, and coffee fetcher all for the price of one, run!
Requests for Free Samples: Professional organizations value your time and expertise. Beware of those asking for free work as a "test".
Delayed or Sketchy Payment Terms: Ensure you're clear on the payment terms. If they're hesitant or vague about how and when you'll be paid, think twice.
In conclusion, there's no shortage of copywriting jobs out there. It's all about knowing where to look, presenting yourself in the best light, and filtering out the duds.
But that’s just me, thinking out loud.
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