Compelling texts for your ads will increase performance. A more client-oriented message on your website will bring in more leads and engaging texts for your social media accounts will help you build your community.

Put together, a persuasive, coherent message will help you achieve and exceed the sales goals you have set. 

Does this sound familiar?


You manage to attract people to your website but they don't turn into clients. 


Your ads look nice but you're not getting the engagement you think you should get. 


You like your website but it doesn't express well what your business is and how it can help


Your marketing material doesn't have the impact you would like it to have. 

It's your copy!

Did you know that...

Compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates, according to the Content Institute. 

Copywriting services


Let's put your texts to work ! 

Here is what I can do for you: 

  • web copy - homepage, about us, product pages, etc. this will make your website turn the people visiting your site, into clients

  • marketing material - flyers, brochures, presentations, etc. which will give your business the professional tools to sell your product or service

  • social media copy - content calendar - it will get your message and help grow your engagement with your audience

So.... what do you get from more engaging texts? 

More clients

Your website will act like your own 24h/day sales agent - Let's make him work !

More engagement

Your ads will have a higher click through rate, which means more traffic to your website aka sales agent ! 

More sales

Once you get more traffic and your website will convert better, your sales will increase exponentially !

My name is Ema... 

... and I have been working in digital advertising for over 7 years managing advertising campaigns, writing ad copy, optimising websites so that the users flow between the ads they click on and the website pages they land on.

I work with different profiles of clients, from major companies to fellow freelancers and small business owners. Every project I take on, I do so with all my enthusiasm and from there on, my goal is that together with the client, we achieve their best case scenario.

There's a special place in my heart for web copy, sales landing pages and ad copy but I love to write so I've gathered experience in other marketing assets such brochures or business cases and not just digital.  

Whenever I start a new project, I'll put my headphones on, jazz in the background, pour myself some coffee and it's full speed ahead! 


  • get the conversion started 

  • get people excited over things, places, food, people... and companies

What My Clients Think

Andreu Bastos,

co-founder in and out Barcelona

Green Typewriter

Ema has been helping me out with web copy for a personal project and she's been a great addition to the team. Her texts are engaging and descriptive, not too sales oriented, conversational but not too informal... Her copy finds the sweet spot and she's always positive and easy to work with.

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Mariana Mercuri,

owner Iki by Manaw

Ema is very committed and proactive but the best thing about working with her, was the fact that she understood perfectly what we wanted to communicate. She then took our ideas and turned them into such a descriptive text, you can almost taste our food.


Stefania Talento,

co-owner in and out Studio

We've been collaborating with Ema for almost a year now, mainly for social media copy and if you need engaging copy in English, she's your girl! She's also very easy to work with, positive and proactive, which is a big plus.

Lara Gal,

Book Author

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Ema wrote the copy for my e-commerce website and what I most love about her texts is that they cut to the essence, eliminating
stylistic embellishments. She has a clear view of the information
needed to be presented, her style is spontaneous, fluent, addressing
easily a large spectrum of  viewers.

Student Writing

Mari Marinescu

Owner of Terra Salin

We asked Ema to help us with the texts for our social media ads  the week before we opened! It was an intense week but she was very dedicated and it really felt like she was a member of the team. Ema also did the setup for the campaigns which  not only helped grow our Facebook and Instagram accounts, but also brought in a lot of people to our website that booked sessions! Digital copy works!!

Student Writing

Ivan Musto

co-owner of Punta Romana

With Ema we got more than what we bargained for! She initially started out by creating the social media content calendar (writing the copy and defining the look and feel together with the agency - in and out studio) and by writing the texts for our website. But then she went on to become the project manager for our websites, coordinating a photo shooting with a professional photographer and delivering both websites, for the restaurant and our delivery service, Granados 147.